The Clueless, a Spanish influencer company, has ventured into the realm of synthetic intelligence to create its personal digital influencer, Aitana, who’s now acknowledged as the primary Spanish AI mannequin. Pissed off by the challenges posed by human fashions and influencers, akin to egos and excessive prices, the company sought to ascertain a extra dependable and cost-effective various.
Diana Núñez, co-founder of The Clueless, mentioned that the inspiration to create Aitana arose from the escalating bills related to influencers; The company aimed to cut back reliance on human influencers and inadvertently “created a monster” (a stupendous one, as Núñez describes).
Aitana’s growth concerned a number of months of experimentation with totally different seems to be till the company discovered the successful mixture.
Aitana has amassed 138,000 followers on Instagram, the place she is portrayed as a digital creator. Regardless of the revelation that she is an AI creation, many followers proceed to precise their affection for her. The important thing to Aitana’s success lies in crafting a relatable character that fosters a real connection along with her viewers.
Financially, the enterprise has confirmed extremely profitable for The Clueless, with Aitana producing a median month-to-month revenue of €3,000 ($3,300) and, on one event, reaching €10,000 ($10,900). Nearly all of this revenue comes from social media adverts, and Aitana has additionally secured a task as an envoy for a sports activities complement model.
Whereas the company has confronted challenges with real-life fashions, they don’t envision AI alternate options utterly changing them. Nonetheless, Núñez envisions a future the place followers might have customized experiences with Aitana by means of digital actuality glasses, emphasizing the necessity for respect and affection in treating the digital character as if she had been an actual individual.
Aitana isn’t the one AI influencer within the trade; different digital fashions and influencers, akin to these from Brazil and LA, have gained substantial followings on social media. The emergence of AI influencers raises moral debates surrounding expertise, labor, and human management, highlighting the advanced dynamics of this nascent trade.
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