Key Takeaways
- The OnePlus 12 occasion is scheduled for Jan. 23, 2024, making it the corporate’s earliest industrial push in a calendar yr.
- The cellphone will characteristic Qualcomm’s Snapdragon 8 Gen 3 chipset, a 4th-gen Hasselblad digicam system, and wi-fi charging.
- Nevertheless, the OnePlus 12 might face competitors from Samsung’s Galaxy S24 collection, probably impacting its world success.
The publicity marketing campaign for the OnePlus 12‘s world launch has formally hit the house stretch, with OnePlus saying in the present day plans for a launch occasion late subsequent month. If the logistics show out, the cellphone would be the firm’s earliest-ever industrial push in a calendar yr. The query right here, although, is whether or not there will probably be any main penalties because the launch is anticipated to collide with one from the behemoth model in Android.
OnePlus 12: Release date, price, features, and everything to know
The brand new Snapdragon 8 Gen 3 cellphone from OnePlus is now out in China. Here is what to learn about it, together with when it will come to Europe and the US.
Concerning the OnePlus 12 and 12R
The OnePlus 12 occasion is scheduled for Jan. 23, 2024, at 9am ET. The company is touting the inclusion of Qualcomm’s Snapdragon 8 Gen 3 chipset, a 4th-generation Hasselblad digicam system, and – after an inexplicable break within the OnePlus 11 – wi-fi charging at as much as 50W by way of AirVOOC. The cellphone’s features, specs, price, and camera details all recommend a formidable handset, however keep tuned for extra particulars.
It also needs to be famous that the corporate mentions a ‘OnePlus 12R’ mannequin that buyers are eligible to win in a sweepstakes-type launch. With the OnePlus 9R marking the ‘R collection’ debut in 2021 (seen above), the R collection options a mixture of older flagship elements and barely lower-grade new elements. They’re meant to supply a premium expertise whereas being extra inexpensive than their mainline cohorts and have traditionally been bought in India and different elements of South Asia. Nevertheless, the truth that the sweepstakes targets the USA (minus New York and Florida) is a purpose to consider that the 12R will carry the collection to North America for the primary time – maybe a touch of how OnePlus might find yourself pricing each telephones within the West.
Customers can nonetheless enter the sweepstakes by signing up for OnePlus’s advertising and marketing emails on its web site. The corporate will choose 12 winners, with one half getting the OnePlus 12 and the opposite half getting the OnePlus 12R.
Clashing with the Galaxy S24
@OnLeaks, Smartprix
The five hundred-pound gorilla sitting proper in the midst of the month of January, nonetheless, is Samsung. Recent rumors declare the South Korean tech big will host an Unpacked occasion for its Galaxy S24 collection of Android telephones — which can also be geared up with the Snapdragon 8 Gen 3 in lots of areas — and numerous sundry equipment (perhaps even a Galaxy Ring?) someday throughout the week of January 15.
Best OnePlus phones, with the new OnePlus 12 already earning a spot
With upgraded cameras, experimental form-factors, and shiny shows, OnePlus’ handsets carry so much to the fashionable cellular market.
OnePlus alone has nowhere close to the market share of Samsung, however Counterpoint Research analysts report it is a robust quantity three behind Apple when its gross sales are agglomerated with sister model, Oppo. Whereas OnePlus’s does have a full month’s benefit in its huge residence territory towards Samsung, it can doubtless have a tougher time competing elsewhere on this planet as soon as we hit the center of January. However, as with something in life, solely time will inform.
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