Threads’s chess match against X, formerly called Twitter, continues with the launch of its polls and GIF options on Thursday. The additions carry to Threads two staples which are broadly used on X and are one more change Meta CEO Mark Zuckerberg launched on the platform in current weeks.
Zuckerberg expressed his pleasure over the brand new options in a Threads post Thursday, accompanied by a GIF that includes UFC announcer Bruce Buffer and the caption: “How I really feel about polls and GIFs rolling out at present on Threads.” He posted a separate ballot – which solely exhibits up on the cellular app, not the web site – that offers three choices and permits customers to vote in real-time.
The characteristic works equally to polls posted on Instagram Stories however with the addition that the app will ship a notification to customers who voted when the ballot ends.
The GIFs and polls choices comply with a number of different current additions to Threads together with a web-based version of the app, an edit button, profile switching, likes, a chronological feed, and extra.
Threads’ additions come after Zuckerberg instructed traders throughout an earnings call on Wednesday that he initiatives the app will attain one billion customers. The projections could sound surprising contemplating Threads at present has lower than 100 million month-to-month energetic customers, however Zuckerberg says on the present progress price, the variety of customers may attain his expectations inside only a few years.
“We’re three months in now, and I’m very pleased with the trajectory,” Zuckerberg mentioned on the decision. “I’ve thought for a very long time that there needs to be a billion-person public conversations app that is a little more optimistic. And I feel that if we maintain at this for just a few extra years, then I feel now we have a very good probability of attaining our imaginative and prescient there.”
Threads took off after its preliminary launch in June, reeling in a couple of million energetic customers within the first week, however the app shortly misplaced momentum, dropping its daily active users by more than 80% in early August. Within the Q2 earnings call, Zuckerberg instructed traders extra individuals than he anticipated had been coming again to Threads every day, however added they had been “targeted on retention and enhancing the fundamentals” earlier than attempting to spice up the variety of customers coming to Threads.
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